• North Shore Story: Reputation Management in Minnesota
    North Shore Story: Reputation Management in Minnesota

    While vacationing with our family on Minnesota's beautiful North Shore of Lake Superior, our car suffered a mishap in a construction zone. A large rock tumbled out of the dump truck in front of us and before we could react or stop, we had driven over it, leaving a 5 inch hole in the oil pan. We immediately pulled over to Split Rock State Park, where I began searching for a tow service. Luckily, I had seen a tow truck assisting someone else at another Minnesota State park two days earlier, and I remembered the name: Blazers Auto Service. Using my smartphone, I ran a search on Google and discovered that:

    • a Blazers does not have a web site.
    • b. There are plenty of online reviews - SOME QUITE NEGATIVE - in various directories (Yahoo Local, Yelp, etc.) with the phone number.
    Read more...

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Content Management Systems

A Content Management System (CMS) is a method of web design that allows non-specialists to create, edit, manage, and publish all kinds of content and digital images or media. A CMS website will always have two 'views' or ways of accessing the site: a 'front-end view', which is how the website design appears to the public, and a 'back-end' or 'admin view', which is where the site administrators can log in to access a control panel.

Open Source CMS website designs have been popularized through blogging platforms such as Wordpress. The past 2-3 years have also witnessed explosive growth in the use of CMS website designs for a great variety of other, non-blogging purposes. Companies and non-profits have found that a CMS website design provides control over their digital marketing and information while reducing costs. Many vertical website markets such as real estate agents, restaurants, auto sellers, bookstores, online retailers, software vendors, schools, sports companies and churches are taking versatility of CMS platforms like Joomla.

Easy to Learn, Easy to Use

Companies and organizations that have been forced to rely on a website agency or webmaster are often skittish about switching to a CMS website design, largely because of concerns about the difficulty of learning and using yet another system that looks complicated and highly technical. All of the leading CMS platforms (Wordpress, Joomla, Drupal), have addressed this concern by providing a very clear, easy-to-learn User Interface. No coding or specialized knowledge is needed to use these platforms, which is why they are so popular with digital 'do-it-yourself' entrepreneurs. Concerto Designs provides all the training you need to get up to speed right away with your new website. And after we hand you the keys to the bus, we will always be there to pull you out of the ditch!

Which CMS Platform is Best?

We like all of the leading CMS platforms and some of the lesser known ones as well. We have built, designed, and launched many websites in Wordpress, Drupal, Joomla, CMS Made Simple, DotNetNuke, and ModX. Debates about their relative merits and weaknesses are a hot topic among web designers and developers. Our go-to choice for marketing, informational, e-commerce, portfolio, brochure, and document management is Joomla. We're not alone: Joomla is the most popular CMS platform in the world. It gets the edge for the following reasons:

  • Flexible layout: this is an advantage over Wordpress, whose fixed approach to website design is a bit restrictive.
  • Easy to set up: this is an advantage over Drupal (one of our other favorites), which typically is more complex to set up and customize.
  • Easy to optimize: Out of the box, Drupal is slightly better for Search Engine Optimization. However, we have developed our own custom builds of Joomla templates that output clean, standards-compliant code and strictly observe all of Google's recommended practices for website design. That's one reason our sites do so well in Search Engine rankings.
  • Security: we are fiends about security and so are the developers of the Joomla core. We take a robust, pro-active approach to security that ensures your site is both useable and safe from hacking and spammers.
  • If you'd like to learn more about what a CMS platform can do for your company or organization, contact us today!

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Look for my Joomla & CMS Web design services on Thumbtack. Thumbtack shares my expertise in hosting, email set-up,logo design / revision, content development, CMS customiization, and much more. Check out my listing to learn more!

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