Our initial research and planning played a critical role in defining the web design requirements. The list of site features expanded during the build phase to include a private section for their distributors with log in access. This section also provides them with detailed product information that differentiates their Guardeck Elite and Prestige lines. This information is displayed in a table with custom User Interface so that whenever a viewer mouses over a table cell, the relevant column and row are highlighted in soft key colors. This helps viewers quickly identify the various advantages of the two product lines over competitors' products.
Guardian BP, with headquarters in the Upstate SC area, is a nationally-based manufacturer and distributor of many types of building products. We worked with Guardian BP on another website that launched in 2009 (www.insulate123.com). When they were ready to develop a marketing site for a new line of manufactured decking products, they contacted us. We provided not only original designs and a custom, hand-coded CMS template, but we also developed new content for the site and helped them structure their digital marketing strategy to fit their unique distribution networks.
Client Service Area:
North America (USA, Canada & Mexico)
- Website Platform: CMS - Joomla
- Link to site: Visit site here
Restricted area for distributors with interactive data displays; rotating image galleries; secure contact forms.