• North Shore Story: Reputation Management in Minnesota
    North Shore Story: Reputation Management in Minnesota

    While vacationing with our family on Minnesota's beautiful North Shore of Lake Superior, our car suffered a mishap in a construction zone. A large rock tumbled out of the dump truck in front of us and before we could react or stop, we had driven over it, leaving a 5 inch hole in the oil pan. We immediately pulled over to Split Rock State Park, where I began searching for a tow service. Luckily, I had seen a tow truck assisting someone else at another Minnesota State park two days earlier, and I remembered the name: Blazers Auto Service. Using my smartphone, I ran a search on Google and discovered that:

    • a Blazers does not have a web site.
    • b. There are plenty of online reviews - SOME QUITE NEGATIVE - in various directories (Yahoo Local, Yelp, etc.) with the phone number.
    Read more...

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Guardeck

Guardian BP, with headquarters in the Upstate SC area, is a nationally-based manufacturer and distributor of many types of building products. We worked with Guardian BP on another website that launched in 2009 (www.insulate123.com). When they were ready to develop a marketing site for a new line of manufactured decking products, they contacted us. We provided not only original designs and a custom, hand-coded CMS template, but we also developed new content for the site and helped them structure their digital marketing strategy to fit their unique distribution networks.

Our initial research and planning played a critical role in defining the web design requirements. The list of site features expanded during the build phase to include a private section for their distributors with log in access. This section also provides them with detailed product information that differentiates their Guardeck Elite and Prestige lines. This information is displayed in a table with custom User Interface so that whenever a viewer mouses over a table cell, the relevant column and row are highlighted in soft key colors. This helps viewers quickly identify the various advantages of the two product lines over competitors' products.

Additional Info

  • Client location: Greer, SC
  • Client Service Area: North America (USA, Canada & Mexico)
  • Website Platform: CMS - Joomla
  • Additional Features: Restricted area for distributors with interactive data displays; rotating image galleries; secure contact forms.
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