Located in Spartanburg SC, B&D Family Jewelers, is a full-service jewelry firm that serves not only the Upstate region of SC but also the Southeast and border state area ranging from Ohio to Kentucky and West Virginia where they frequently travel to display their unique custom jewelry. They contacted Concerto Designs in October 2009 while they were still paying a large monthly fee to one of the phone companies for a badly designed, insecure, and under-performing website. We put together a proposal for an original design, content development, CMS platform and SEO campaign for less than half of their annual website costs they were currently paying.
We created several designs based on their specifications. Our web design options featured lighter pastels used by Tiffany's and other national jewelry companies. They wound up choosing a darker look because this type of website design makes a very dramatic backdrop to product photos.
We implemented additional features in the website design and development, including an image gallery component that allows them to upload photos, create galleries, and add title/description text to their product images. This kind of content is a highly effective way to add critical keyword-rich content to a website without overloading it with a lot of text.