• North Shore Story: Reputation Management in Minnesota
    North Shore Story: Reputation Management in Minnesota

    While vacationing with our family on Minnesota's beautiful North Shore of Lake Superior, our car suffered a mishap in a construction zone. A large rock tumbled out of the dump truck in front of us and before we could react or stop, we had driven over it, leaving a 5 inch hole in the oil pan. We immediately pulled over to Split Rock State Park, where I began searching for a tow service. Luckily, I had seen a tow truck assisting someone else at another Minnesota State park two days earlier, and I remembered the name: Blazers Auto Service. Using my smartphone, I ran a search on Google and discovered that:

    • a Blazers does not have a web site.
    • b. There are plenty of online reviews - SOME QUITE NEGATIVE - in various directories (Yahoo Local, Yelp, etc.) with the phone number.

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  • (612) 594-4495 (cell)

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STT Sealers

Surface Treatment Technologies is a manufacturing and distribution company that specializes in unique, patented formulas for stone care products. They have developed a new line of eco-friendly products that provide anti-microbial protection for granite and marble countertops and other stone surfaces. Their distribuor network covers the entire United States, Canada, Mexico and the Caribbean.

When they contacted Concerto Designs last fall, their website was a static collection of pages with almost no indexable content. Using an example of their logo printed on a business envelope, we not only created an original design, but also developed an entire series of graphics for their print materials and digital marketing. We also developed several pages of new content for the site that integrated product data sheets into consumer-friendly, keyword-rich content for SEO. We hand-coded a Joomla template with custom features, including an e-commerce component for online sales. This component does not have the deep functionality of a dedicated e-commerce platform like Magento or X-Cart, it integrates perfectly in the CMS platform, provides excellent tracking of orders, is easy to set up and use, and costs less than 1/10 of the set-up price a full-blown e-commerce site.

We initially used the standard Joomla content component to display products and manage product information. This past spring, we switched to the K2 CCK (Content Creation Kit), which adds a lot of really cool features and extends the functionality in very useful ways. The client can now upload images and pdf attachments (product data sheets) directly from his computer to each product item. He can instantly change the format and layout of the product catalog by resetting the proudct categories.

In addition to the e-commerce feature, we also created a custom, secure form for distributors to submit warranty information for their customers. All of the information in the many fields (type of application, product used, etc.) is stored in the site database. We then installed a component that allows STT Sealers to access this data and export it as a spreadsheet, a feature that has been extremely helpful in identifying any issues or questions regarding the warranty.

Additional Info

  • Client location: Taylors, SC
  • Client Service Area: USA, Canada, Mexico, Caribbean
  • Website Platform: CMS - Joomla
  • Additional Features: E-commerce for selling products online; custom form for registering warranty; database management directly from the back-end; K2 CCK content management

Look for my Joomla & CMS Web design services on Thumbtack. Thumbtack shares my expertise in hosting, email set-up,logo design / revision, content development, CMS customiization, and much more. Check out my listing to learn more!

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