• North Shore Story: Reputation Management in Minnesota
    North Shore Story: Reputation Management in Minnesota

    While vacationing with our family on Minnesota's beautiful North Shore of Lake Superior, our car suffered a mishap in a construction zone. A large rock tumbled out of the dump truck in front of us and before we could react or stop, we had driven over it, leaving a 5 inch hole in the oil pan. We immediately pulled over to Split Rock State Park, where I began searching for a tow service. Luckily, I had seen a tow truck assisting someone else at another Minnesota State park two days earlier, and I remembered the name: Blazers Auto Service. Using my smartphone, I ran a search on Google and discovered that:

    • a Blazers does not have a web site.
    • b. There are plenty of online reviews - SOME QUITE NEGATIVE - in various directories (Yahoo Local, Yelp, etc.) with the phone number.

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Web Design Portfolio

For a gallery of website designs in a variety of platforms, click here.

Guardian BP, with headquarters in the Upstate SC area, is a nationally-based manufacturer and distributor of many types of building products. We worked with Guardian BP on another website that launched in 2009 (www.insulate123.com). When they were ready to develop a marketing site for a new line of manufactured decking products, they contacted us. We provided not only original designs and a custom, hand-coded CMS template, but we also developed new content for the site and helped them structure their digital marketing strategy to fit their unique distribution networks.

Surface Treatment Technologies is a manufacturing and distribution company that specializes in unique, patented formulas for stone care products. They have developed a new line of eco-friendly products that provide anti-microbial protection for granite and marble countertops and other stone surfaces. Their distribuor network covers the entire United States, Canada, Mexico and the Caribbean.

Located in Spartanburg SC, B&D Family Jewelers, is a full-service jewelry firm that serves not only the Upstate region of SC but also the Southeast and border state area ranging from Ohio to Kentucky and West Virginia where they frequently travel to display their unique custom jewelry. They contacted Concerto Designs in October 2009 while they were still paying a large monthly fee to one of the phone companies for a badly designed, insecure, and under-performing website. We put together a proposal for an original design, content development, CMS platform and SEO campaign for less than half of their annual website costs they were currently paying.

Architectural Glass Construction was the first company to offer glass enclosure products in Upstate South Carolina. Since then, they have expanded their company to a wide range of services and products for residential and commercial glass and screen installations throughout South Carolina, North Carolina, Georgia, Florida, and beyond to states like Missouri.

This new project began with an extensive analysis of the client's SEM goals. While her prior site ranked high for "salon south carolina" and associated short string searches, it ranked poorly on other, commonly-used search engine keyword queries. We identified weaknesses in the content as well as structural issues in her current site. Our first step was to develop new, keyword-rich content that would not only give the salon leverage in organic SEO, but also help drive more sales of beauty products.

This project began with an original design for an e-commerce website using the X-Cart platform with a data connection to the client's Microsoft Dynamics RMS database. After this e-commerce project was cancelled, we used the same design to create a custom CMS template using the Joomla! platform. We also provided extensive site optimization services including content development based on extensive competitor and keyword research. As a result, traffic to the new website increased over 300% over the first three monthds.

This project began with an original logo and web design for a retiring NASA astronaut and expert in aerospace engineering. The client requested for a website that would both market his public speaking services as well as his engineering consultation expertise.

We developed this custom web design and hand-coded Joomla template for a book reivew blog that specializes in religious and spiritual books. Using the K2 Content Creation Kit (CCK), we set up a blog-type of content presentation that is ideally suited for writing and cataloging book reviews by type and/or author. We also used our own photography of the North Shore for the rotating images in the banner.



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